I thought I would share this, because it is a good example of where I think AI is starting to become genuinely useful in business.
Over the last few days I have been digging into the question of which platform I should use for the Real Entrepreneur Network and community.
The two main options I have been looking at are Skool and Circle.
Now, this is not me coming at it blind. I already know a fair bit about both platforms. I know the obvious pros and cons. I know why people like Skool. I know why Circle appeals to people who want something a bit more structured and potentially more scalable long term.
I have spoken to people I know who use Skool. I have spent time looking into Circle. I have thought through how each platform might fit with what I am building with Real Entrepreneur, both for existing members and for the wider network I want to build around it.
So this was not a case of me needing basic information.
What I wanted was a deeper layer of thinking.
That is where Predictify Pro came in.
I have said before that I think Predictify Pro — especially once it comes out as a full-blown system — is one of the most powerful things I have seen using AI at the moment.
And this is exactly why.
Instead of just asking it surface-level questions, I ran the whole Skool vs Circle decision through it properly. I gave it the context, the considerations, the pros, the cons, the audience factors, and the wider business model around Real Entrepreneur.
What came back was a full report and analysis that I found seriously useful.
Not because AI magically made the decision for me.
But because it helped me think better.
That is the key point.
Too many people still think AI is mainly about writing social media posts, knocking out emails, or producing generic content faster. That is part of it, yes. But where I think things start getting really interesting is when AI begins to act more like a serious thinking tool.
A second brain.
A strategic sounding board.
A way of pressure-testing ideas and decisions before you commit time, money, and energy in the wrong direction.
That is how I am increasingly looking at it.
In this case, I wanted to weigh up things like:
- what existing Real Entrepreneur members might prefer
- what potential free users of the wider network might engage with more easily
- simplicity versus flexibility
- community growth versus long-term structure
- ease of use versus depth of features
- whether I need one simple main community or something more layered over time
These are not small decisions.
The platform you choose affects participation, retention, perceived value, ease of management, and even how people feel about being part of your world.
So it made sense to slow down and analyse it properly.
That is exactly what I did.
And honestly, I think this is where a lot of business owners are missing the point with AI. They are either ignoring it, dabbling with it, or using it for shallow tasks only.
Meanwhile, tools like this can help you think through real business decisions in a much deeper and more useful way.
Anyway, I thought it was worth sharing.
If you want to see the full report and analysis I got back, you can read it here:
https://e.pcloud.link/publink/show?code=XZfNnvZDfJtswyKyC7cxyXvOy1bc4twgjxV
I would also be interested in your view.
If you were building a business community today, would you choose Skool or Circle?
And more importantly, why?
Mark Lyford
Founder – RealEntrepreneur.com